ProfitMetricLabHow it works
Order value × annual orders × years × margin ÷ 100
$100 × 4 × 3 × 40% gives $480 in estimated lifetime gross profit.
What the result means
This model assumes stable order size, frequency and margin. It excludes discounting and retention curves. Compare it with acquisition cost cautiously and validate against observed cohorts.
Assumptions & limits
Mathematical estimate using the values entered. Costs or conditions not included in your inputs are excluded. Method reviewed October 18, 2026.
Common questions
Are my inputs saved?
We do not store or submit form inputs. Reloading restores the example values.
Is the result exact?
The display rounds to at most two decimal places; intermediate values retain their precision. Assumptions may differ from your actual situation.