ProfitMetricLabHow it works
Acquisition costs ÷ new customers
$6,000 in costs for 40 new customers gives $150 per customer.
What the result means
Use the same measurement window for costs and customer counts. Include salaries and tools if you need a fully loaded cost. Delayed conversions can distort a short window.
Assumptions & limits
Mathematical estimate using the values entered. Costs or conditions not included in your inputs are excluded. Method reviewed October 18, 2026.
Common questions
Are my inputs saved?
We do not store or submit form inputs. Reloading restores the example values.
Is the result exact?
The display rounds to at most two decimal places; intermediate values retain their precision. Assumptions may differ from your actual situation.